Innovation Design - Brand Consulting

ARTICLES

Brand Definition

Brand Equity

How did Apple
get its name?

AQUALEASH SWIMMING BELT

The revolutionary "Aqualeash Swimming Belt" is a trade marked resistance belt developed in 1999 by Clyde Louw. It has since been sold at swimmimg pool shops througout South Africa. The belt is targeted for all swimming pool owners. With membership saturation of National gyms it is difficult to gain access to a lane in a swimming pool during peak times. Aqualeash allows hard working executives to train in the privacy of their own home. The belt is also used for training in re-habilitation and professional athletes.

VISION

Innovation Design is currently busy with a social uplifment project with the Department of Education. This project aims at building swimming pools in rural areas with a training programme teaching black previously disadvantaged individuals to swim. This programme reaches from kindergarden to creating professional black athletes. Watch this space...